Who owns metrics? : building a bill of rights for online advertisers
Benjamin Edelman
| Year of publication: |
2009
|
|---|---|
| Authors: | Edelman, Benjamin |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 4, p. 401-403
|
| Subject: | Werbewirkung | Advertising effects | USA | United States | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003923951