Who owns the customer? Who owns the data?
Year of publication: |
2004
|
---|---|
Authors: | MacDonald, Keith ; Mark Dynes, Mark Dynes |
Published in: |
Journal of Financial Transformation. - Capco Institute. - Vol. 11.2004, p. 96-99
|
Publisher: |
Capco Institute |
Subject: | Customer Relationship Management | customer data | financial institutions |
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