Who sets prices better? : the impact of pricing agents on consumer negative word-of-mouth when applying price discrimination
Jinwei Wang, Zhihua Zhou, Shuting Cao, Lei Liu, Jianrong Ren, Alastair M. Morrison
| Year of publication: |
2025
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|---|---|
| Authors: | Wang, Jinwei ; Zhou, Zhihua ; Morrison, Alastair M. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 106.2025, Art.-No. 105003, p. 1-15
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| Subject: | Algorithmic pricing | Brand management | Implicit personality | NWOM | Price discrimination | Tourist behavior | Preisdifferenzierung | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Virales Marketing | Viral marketing | Urlaubsverhalten | Holiday behaviour | Theorie | Theory | Markenführung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2024.105003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015077888