Who should you market to in a crisis? : examining plog's model during the COVID-19 pandemic
Stephen W. Litvin, Daniel Guttentag, and Wayne W. Smith
| Year of publication: |
2022
|
|---|---|
| Authors: | Litvin, Stephen W. ; Guttentag, Daniel ; Smith, Wayne W. |
| Subject: | coronavirus | COVID-19 | crisis management | pandemic | Plog | psychographics | Coronavirus | Epidemie | Epidemic | Krisenmanagement | Crisis management | Wirkungsanalyse | Impact assessment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875211018502 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258943