Who takes part in triathlon? : an application of lifestyle segmentation to triathlon participants
Pamela Wicker; Kristin Hallmann; Joachim Prinz and Daniel Weimar
| Year of publication: |
2012
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|---|---|
| Authors: | Wicker, Pamela ; Hallmann, Kristin ; Prinz, Joachim ; Weimar, Daniel |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 12.2012, 1/2, p. 1-24
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| Subject: | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle | Marktsegmentierung | Market segmentation | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707211