Whose Crystal Ball to Choose? Individual Difference in the Generalizability of Concept Testing
Year of publication: |
2010
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Authors: | Peng, Ling ; Finn, Adam |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 27.2010, 5, p. 690-705
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