Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing
| Year of publication: |
2004
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|---|---|
| Authors: | Zwick, Detlev ; Dholakia, Nikhilesh |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 24.2004, 1, p. 31-43
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