Why advertising safety isn't safe? : reminder effect and consumers' negative response to information about product quality

Juan Ma (INSEAD), Zhaoning Wang (Harvard University), Tarun Khanna (Harvard Business School)

Year of publication:	[2017]
Authors:	Ma, Juan ; Wang, Zhaoning ; Khanna, Tarun
Publisher:	[Fontainebleau] : INSEAD
Subject:	Information Disclosure \| Behavioral Economics \| Development Economics \| Randomized Control Trial \| Product Safety \| China \| Produktqualität \| Product quality \| Konsumentenverhalten \| Consumer behaviour \| Werbung \| Advertising \| Produktsicherheit \| Product safety \| Verhaltensökonomik \| Behavioral economics \| Verbraucherschutz \| Consumer protection \| Theorie \| Theory
Description of contents:	Abstract [insead.edu]

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