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Why are strangers trusted more during trade fairs? : a literature review on the conceptual model of general trust formation

Minjiang Jia and Chunlin Wan
Year of publication:
2021
Authors: Jia, Minjiang ; Wang, Chunling
Subject: Exhibitor | General trust | Relationship marketing | Trade fairs | Visitor | Vertrauen | Confidence | Beziehungsmarketing | Messe | Trade fair
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