Why business school managers are a key corporate brand stakeholder group
Year of publication: |
Ocdtober-December 2016
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Authors: | Balmer, John M. T. ; Wang, Wei-Yue |
Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 46.2016, 4, p. 247-255
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Subject: | Corporate brand | stakeholders | business schools | Stakeholder | Wirtschaftshochschule | Economics department | Markenführung | Brand management | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Betriebswirtschaftsstudium | Graduate business education |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/00208825.2016.1140521 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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