Why can't we help but love mobile banking chatbots? : perspective of stimulus-organism-response
Year of publication: |
2024
|
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Authors: | Upadhyay, Nitin ; Kamble, Aakash |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 29.2024, 3, p. 855-872
|
Subject: | Anthropomorphism | Artificial Intelligence | Brand love | Conversational AI chatbots | Fintech | Innovation adoption | Mobile banking | Smart experience | Smart technology | Künstliche Intelligenz | Artificial intelligence | Electronic Banking | Electronic banking | Innovationsakzeptanz | Konsumentenverhalten | Consumer behaviour | Finanztechnologie | Financial technology | Mobilkommunikation | Mobile communications | Innovation | Emotion | Technischer Fortschritt | Technological change | Digitalisierung | Digitization | Innovationsdiffusion | Innovation diffusion |
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