Why Chinese do not come : antecedents and outcomes of destination images
Year of publication: |
2025
|
---|---|
Authors: | Yan, Libo ; Yan, York Qi ; Xu, Jing Bill |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 31.2025, 1, p. 174-188
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Subject: | Country stereotype | destination images | film attractiveness | image antecedents | Indian films | intention to visit | Destinationsmanagement | Destination management | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | China | Filmwirtschaft | Film industry | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Indien | India |
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