Why CMOs never last
Year of publication: |
July-August 2017
|
---|---|
Authors: | Whitler, Kimberly A. ; Morgan, Neil A. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 95.2017, 4, p. 46-54
|
Subject: | Marketingmanagement | Marketing management | Führungskräfte | Managers | Anforderungsprofil | Occupational profile |
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