Why do consumers research their ancestry? : do self-uncertainty and the need for closure influence consumer's involvement in ancestral products?

Carolyn A. Strong, Brett A.S. Martin, Hyun Seung Jin, Dominique Greer, Peter O'Connor

Year of publication:	2019
Authors:	Strong, Carolyn A. ; Martin, Brett A. S. ; Jin, Hyun Seung ; Greer, Dominique ; O'Connor, Peter
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 332-337
Subject:	Ancestry \| Uncertainty \| identity \| Self-identity \| Curiosity and consumer activity

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