Why customers don't do what they're supposed to do ... ... and what to d abut it
Ferdinand F. Fournies
| Year of publication: |
2007 ; fully rev. and updated ed.
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|---|---|
| Authors: | Booher, Dianna |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marketing | Kundenanalyse | Verhaltenspsychologie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | Iv, 218 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-148622-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004884906