Why customers produce users generated content
Ralph Stöckl; Patrick Rohrmeier; Thomas Hess
| Year of publication: |
2008
|
|---|---|
| Authors: | Stöckl, Ralph ; Rohrmeier, Patrick ; Hess, Thomas |
| Published in: |
Web 2.0 : neue Perspektiven für Marketing und Medien. - Berlin : Springer, ISBN 3-540-73700-6. - 2008, p. 271 - 287
|
| Subject: | Digitale Plattform | Digital platform | Social Web | Social web | Open Source | Open source | Konsumentenverhalten | Consumer behaviour | Ehrenamtliche Arbeit | Voluntary work | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014559565