Why customers would rather have a smartphone than a car : relationship retailing as an opportunity
Cor Molenaar
| Year of publication: |
c 2015
|
|---|---|
| Authors: | Molenaar, Cor |
| Publisher: |
Farnham, Surrey : Gower |
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Handelsmarketing | Retail marketing | Betriebsform | Retail format | Verbraucherverhalten | Electronic Commerce | Einzelhandel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 208 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index About the authorIntroduction -- The world we want -- Look now-- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index. |
| ISBN: | 978-1-4724-6656-3 ; 978-1-4724-6657-0 ; 978-1-4724-6658-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010532637