Why do advertisers use puns? : a linguistic perspective
Elmira Djafarova
| Year of publication: |
2008
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|---|---|
| Authors: | Djafarova, Elmira |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 2, p. 267-275
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| Subject: | Printwerbung | Print advertising | Linguistik | Linguistics | Sprache | Language | Humor | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003742678