Why do athletes consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption

Halil Erdem Akoğlu, Kadir Yildiz and Sushant Kumar

Year of publication:	2024
Authors:	Akoğlu, Halil Erdem ; Yildiz, Kadir ; Kumar, Sushant
Subject:	Athletes \| Bandwagon \| Brand \| Consumer \| Luxury \| Snob \| Veblen \| Luxusgüter \| Luxury goods \| Konsumentenverhalten \| Consumer behaviour \| Sportler \| Markenführung \| Brand management \| Markenimage \| Brand image \| Markenartikel \| Konsumtheorie \| Consumption theory \| Nachfrageinterdependenz \| Interdependent preferences

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