Why do consumers buy extended service contracts?
Tao Chen; Ajay Kalra; Baohong Sun
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Tao ; Kalra, Ajay ; Sun, Baohong |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 4, p. 611-623
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Unternehmensversicherung | Corporate insurance | Verkaufsförderung | Sales promotion | Elektrohandel | Electrical goods trade | Empirische Methode | Empirical method | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003919309