Why do consumers buy impulsively during live streaming? : a deep learning-based dual-stage SEM-ANN analysis
Pei-San Lo, Yogesh K. Dwivedi, Garry Wei-Han Tan, Keng-Boon Ooi, Eugene Cheng-Xi Aw, Bhimaraya Metri
| Year of publication: |
2022
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|---|---|
| Authors: | Lo, Pei-San ; Dwivedi, Yogesh K. ; Tan, Garry Wei-Han ; Ooi, Keng-Boon ; Aw, Eugene Cheng-Xi ; Metri, Bhimaraya |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 147.2022, p. 325-337
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| Subject: | Impulsive buying | Livestreaming commerce | Parasocial interaction | Vicarious experience | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013271505