Why do consumers consume masstige products? : a cross-cultural investigation through the lens of self-determination theory
Shadma Shahid, Mohd Adil, Mohd Sadiq, Ganesh Dash
| Year of publication: |
2024
|
|---|---|
| Authors: | Shahid, Shadma ; Adil, Mohd ; Sadiq, Mohd ; Dash, Ganesh |
| Subject: | Canada | Cross-cultural | India | Masstige consumption | Power distance | Self-determination theory | Konsumentenverhalten | Consumer behaviour | Kanada | Indien | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Vergleich | Comparison | Interkulturelles Management | Cross-cultural management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103607 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460868