Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance
| Year of publication: |
2021
|
|---|---|
| Authors: | Kuanr, Abhisek ; Pradhan, Debasis ; Lyngdoh, Teidorlang ; Lee, Michael S. W. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2021, 3 (08.10.), p. 612-633
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21606 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012808555