Why do customers switch? The dynamics of satisfaction versus loyalty
| Year of publication: |
1998
|
|---|---|
| Authors: | Mittal, Banwari ; Lassar, Walfried M. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 12.1998, 2-3, p. 177-194
|