Why do customers utilize the internet as a retailing platform? : a view from consumer perceived value
Year of publication: |
2009
|
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Authors: | Cheng, Julian Ming Sung ; Wang, Edward Shih-tse ; Lin, Julia Ying-chao ; Vivek, Shiri D. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 21.2009, 1, p. 144-160
|
Subject: | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Taiwan |
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