Why do innovators not apply for trademarks? : the role of information asymmetries and collaborative innovation
Year of publication: |
2020
|
---|---|
Authors: | Athreye, Suma ; Fassio, Claudio |
Subject: | Trademarks | innovation | intellectual property | open innovation | Innovation | Immaterialgüterrechte | Intellectual property rights | Innovationsmanagement | Innovation management | Asymmetrische Information | Asymmetric information | Markenrecht | Trademark law | Open Innovation | Open innovation |
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