Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jonathan A. Jensen, T. Bettina Cornwell
| Year of publication: |
July 2017
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|---|---|
| Authors: | Jensen, Jonathan A. ; Cornwell, T. Bettina |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 31.2017, 4, p. 401-418
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| Subject: | commercial sponsorship | FIFA World Cup | Olympic Games | relationship marketing | survival analysis modeling | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | Beziehungsmarketing | Relationship marketing | Fußball | Football | Sportmarketing | Sports marketing | Sport | Sports | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2016-0232 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771890