Why Do Public Service Broadcasters Target the Younger Generation in the Internet Era?

Recently, some public service broadcasters (PSBs) have increased programmes targeting the younger generation rather than the older generation. The choice seems puzzling because younger people spend more time on the Internet and less watching TV, while older people watch abundant TV; thus, PSBs should target the older rather than the younger generation. We show that PSBs' puzzling choice is explained by their objective of viewership maximisation, not public welfare maximisation