Why do SMEs switch suppliers?
Year of publication: |
2022
|
---|---|
Authors: | López-Jáuregui, Angel ; Martos-Partal, Mercedes ; Labeaga, José M. |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 7, p. 1463-1474
|
Subject: | Satisfaction | SME | Supplier | Pricing | Switching | B2B | Hairdresser | Salon | Service strategy | KMU | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Preismanagement | Pricing strategy | Kundenzufriedenheit | Customer satisfaction | Lieferkette | Supply chain |
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