Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Ana Minguez, F. Javier Sese
| Year of publication: |
2022
|
|---|---|
| Authors: | Minguez, Ana ; Sesé, F. Javier |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 148.2022, p. 356-367
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| Subject: | Consent to direct marketing | Long-term relationship orientation | Member | Occasional donor | Past donation behavior | Relationship marketing | Beziehungsmarketing | Fundraising | Direktmarketing | Direct marketing | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325489