Why does popcorn cost so much at the movies? : an empirical analysis of metering price discrimination
Year of publication: |
2008
|
---|---|
Other Persons: | Gil, Ricard (contributor) ; Hartmann, Wesley R. (contributor) |
Publisher: |
Stanford, Calif. : Univ., Graduate School of Business |
Subject: | Kino | Movie theatre | Marketingmanagement | Marketing management | Süßwaren | Confectionery | Preisdifferenzierung | Price discrimination | Variable Kosten | Variable costs | Preistheorie | Price theory |
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