"‘Why don’t consumers care about CSR?"’ : a qualitative study exploring the role of CSR in consumption decisions
Year of publication: |
2011
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Authors: | Öberseder, Magdalena ; Schlegelmilch, Bodo B. ; Gruber, Verena |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 104.2011, 4, p. 449-460
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Subject: | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Entscheidung | Decision | Westeuropa | Western Europe |
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