Why don't we learn from poor choices? : the consistency of expectation, choice, and memory clouds the lessons of experience
Year of publication: |
2011
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Authors: | Schwarz, Norbert ; Xu, Jing |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 2, p. 142-145
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Subject: | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | USA | United States | Experiment | Theorie | Theory | Cloud Computing | Cloud computing |
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