Why good marketing can be turned into art : a conceptual analysis
Year of publication: |
2023
|
---|---|
Authors: | Martín Martínez, Sara ; Blanes Sebastián, María García de |
Published in: |
Big data marketing strategies for superior customer experience. - Hershey, PA : IGI Global, ISBN 978-1-6684-6454-0. - 2023, p. 246-280
|
Subject: | Marketing | Werbung | Advertising | Kunst | Arts | Kreativität | Creativity |
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