Why i buy what i buy? : the dynamics of brand awareness on consumers’ choice
Year of publication: |
2022
|
---|---|
Authors: | Olanipekun, Ojo James ; Adelekan, Saidi Adedeji |
Published in: |
Entrepreneurship and post-pandemic future. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80117-902-7. - 2022, p. 73-86
|
Subject: | Brand awareness | consumer choice | hypothesis testing | customers | sales and business | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
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