Why integrating purchasing with marketing is both inevitable and beneficial
| Year of publication: |
2009
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|---|---|
| Authors: | Sheth, Jagdish N. ; Sharma, Arun ; Iyer, Gopalkrishnan R. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 38.2009, 8, p. 865-872
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