Why is price dispersion higher online than offline? : the impact of retailer type and shopping risk on price dispersion
Year of publication: |
June 2018
|
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Authors: | Zhuang, Hejun ; Leszczyc, Peter T. L. Popkowski ; Lin, Yuanfang |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 94.2018, 2, p. 136-153
|
Subject: | Online and offline price dispersion | Retailer type | Shopping risk | Consumer search | Pricing strategy | Game theory | Konsumentenverhalten | Consumer behaviour | Preismanagement | Online-Handel | Online retailing | Einzelhandel | Retail trade | Preisstreuung | Price dispersion | Spieltheorie | Einzelhandelspreis | Retail price |
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