Why is the placebo effect different in marketing? : a study on moderating persuasion by authority
Eliane Herrero, Daielly Melina Nassif Mantovani and Evandro Luiz Lopes
| Year of publication: |
2022
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|---|---|
| Authors: | Herrero, Eliane ; Mantovani, Daielly Melina Nassif ; Lopes, Evandro Luiz |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 20.2022, 1, p. 207-232
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| Subject: | expectation | motivation | persuasion by authority | placebo effect | Konsumentenverhalten | Consumer behaviour | Erwartungsbildung | Expectation formation | Motivation | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/roms-2022-0007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013447858