Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice
| Year of publication: |
2000
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|---|---|
| Authors: | Brown, Christina L. ; Carpenter, Gregory S. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 26.2000, 4, p. 372-385
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