Why it is hard to explain Chinese face? : face measurement models and its influence on ecological product preference
Zhoumin Shi, Zaoying Kuang, Ning Yang
| Year of publication: |
March 2017
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|---|---|
| Authors: | Shi, Zhuomin ; Kuang, Zaoying ; Yang, Ning |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 11.2017, 1, p. 15-44
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| Subject: | face | reflective model (RM) | formative model (FM) | ecological product preference | China | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences |