Why it is so hard to predict our partner's product preferences : the effect of target familiarity on prediction accuracy

Davy Lerouge; Luk Warlop

Year of publication:	2006
Other Persons:	Lerouge, Davy (contributor) ; Warlop, Luk (contributor)
Publisher:	Leuven : Katholieke Univ. Leuven, Faculty of Economics and Applied Economics
Subject:	Konsumentenverhalten \| Consumer behaviour \| Familie \| Family \| Prognose \| Forecast \| Experiment

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