Why Japanese multinationals failed in the Chinese mobile phone market : a comparative study of new product development in Japan and China
T. Marukawa
| Year of publication: |
2010
|
|---|---|
| Authors: | Marukawa, T. |
| Published in: |
Japanese multinationals in China. - London [u.a.] : Routledge, ISBN 0-415-44002-5. - 2010, p. 123-143
|
| Subject: | Internationale Wirtschaftsbeziehungen | International economic relations | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Strategisches Management | Strategic management | Internationale Unternehmenskooperation | International business cooperation | Mobiltelefon | Mobile phone | Japan | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003935852