Why killer products don't sell : how to run your company to a new set of rules
Ian Gotts & Dominic Rowsell
| Year of publication: |
2008
|
|---|---|
| Authors: | Gotts, Ian ; Rowsell, Dominic |
| Publisher: |
Chichester : Capstone |
| Subject: | Markenartikel | Marketingmanagement | Sales-promotion | Ratgeber | Sales management | Brand name products | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 170 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-90-646-526-1 ; 1-906465-26-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004920855