Why localization is necessary as a business strategy in emerging markets: The case comparison of Hyundai and Volkswagen
Year of publication: |
2021
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Authors: | Lee, Jungyoun ; Kim, Jungyeon ; Kim, Jiwoo ; Choi, Seungho |
Published in: |
Journal of Open Innovation: Technology, Market, and Complexity. - Basel : MDPI, ISSN 2199-8531. - Vol. 7.2021, 3, p. 1-16
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Publisher: |
Basel : MDPI |
Subject: | localization | institutional void | emerging market | automobile industry | Hyundai | Volkswagen |
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