Why luxury brand managers should pay attention to social class : not all counterfeit users are equal
Nelson Borges Amaral, Barbara Loken
| Year of publication: |
2017
|
|---|---|
| Authors: | Amaral, Nelson Borges ; Loken, Barbara |
| Published in: |
Rutgers business review. - Newark : Rutgers Business School, ISSN 2474-2376, ZDB-ID 2907294-3. - Vol. 2.2017, 3, p. 350-356
|
| Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Soziale Schicht | Social class | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Produktpiraterie | Product counterfeiting |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011887088