Why many users want custom products
Eric von Hippel
| Year of publication: |
2009
|
|---|---|
| Authors: | Hippel, Eric von |
| Published in: |
Innovation and entrepreneurship. - Cheltenham [u.a.] : Elgar, ISBN 1-84844-099-5. - 2009, p. 220-233
|
| Subject: | Mass Customization | Mass customization | Marktsegmentierung | Market segmentation | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003859321