Why pay more for sustainable services? The case of ecotourism
Year of publication: |
November 2016
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Authors: | Kazeminia, Azadeh ; Hultman, Magnus ; Mostaghel, Rana |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 11, p. 4992-4997
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Subject: | Ecotourism | Willingness to pay premium | Affective attitude | Materialism | Environmental beliefs | Ökotourismus | Zahlungsbereitschaftsanalyse | Willingness to pay | Nachhaltige Entwicklung | Sustainable development |
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