Why Private Label Grocery Brands Have Not Succeeded in Asia
Year of publication: |
2007
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Authors: | Mandhachitara, Rujirutana ; Shannon, Randall ; Hadjicharalambous, Costas |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 20.2007, 2-3, p. 71-88
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