Why Private Label Grocery Brands Have Not Succeeded in Asia
| Year of publication: |
2007
|
|---|---|
| Authors: | Mandhachitara, Rujirutana ; Shannon, Randall ; Hadjicharalambous, Costas |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 20.2007, 2-3, p. 71-88
|