Why the highest price isn't the best price
Year of publication: |
2010
|
---|---|
Authors: | Anderson, James C. ; Wouters, Marc ; Rossum, Wouter van |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 51.2009/10, 2, p. 69-76
|
Subject: | Preismanagement | Pricing strategy |
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